
Looks is an AI-powered e-commerce platform that offers immersive shopping experiences through virtual try-ons. Their key product, Looks Genie, utilizes generative AI to allow consumers to visualize clothing on themselves, enhancing confidence in purchasing decisions. This innovative approach not only boosts conversion rates by increasing add-to-cart actions but also reduces returns by guiding customers towards suitable purchases. With a focus on customer loyalty and sustainability, Looks positions itself as a leader in the evolving landscape of AI-driven commerce, catering to the fashion industry and beyond.

Looks is an AI-powered e-commerce platform that offers immersive shopping experiences through virtual try-ons. Their key product, Looks Genie, utilizes generative AI to allow consumers to visualize clothing on themselves, enhancing confidence in purchasing decisions. This innovative approach not only boosts conversion rates by increasing add-to-cart actions but also reduces returns by guiding customers towards suitable purchases. With a focus on customer loyalty and sustainability, Looks positions itself as a leader in the evolving landscape of AI-driven commerce, catering to the fashion industry and beyond.
Company: Looks (Looks XR GmbH)
Headquarters: Berlin, Germany
Founded: 2022
Employees: 1–10
Product focus: Mobile app for customizing outfits / fashion personalization
Fashion personalization and outfit recommendation
2022
Fashion / E‑commerce
Total Funding: 0.00 USD Stage: Pre-Seed