
Lookalike is an innovative startup founded in 2021 that develops AI-powered visual shopping technology to enhance e-commerce experiences. Its flagship product, the LOOKALIKE app, enables users to search for products by taking or uploading photos, matching them with a proprietary database, and facilitating purchases directly on brand websites. The company also offers an on-site AI plug-in for e-commerce sites and a CPU Manager platform that provides brands with insights on user interactions and catalog performance. Lookalike operates on a pay-per-use model, integrating AI to simplify and speed up shopping, improving engagement and conversion rates. It serves the lifestyle sector including fashion, home, and beauty, with over 5 million products from 100+ partners, positioning itself as a leader in AI-commerce visual search technology.

Lookalike is an innovative startup founded in 2021 that develops AI-powered visual shopping technology to enhance e-commerce experiences. Its flagship product, the LOOKALIKE app, enables users to search for products by taking or uploading photos, matching them with a proprietary database, and facilitating purchases directly on brand websites. The company also offers an on-site AI plug-in for e-commerce sites and a CPU Manager platform that provides brands with insights on user interactions and catalog performance. Lookalike operates on a pay-per-use model, integrating AI to simplify and speed up shopping, improving engagement and conversion rates. It serves the lifestyle sector including fashion, home, and beauty, with over 5 million products from 100+ partners, positioning itself as a leader in AI-commerce visual search technology.
What they do: Visual AI shopping assistant (app + web API) that matches photos or dialogue to products across partner catalogs
Headquarters: Milan, Lombardia, Italy
Founded: 2021
Recent funding: Seed round on 2025-01-08
E-commerce discovery and conversion using computer vision and AI
2021
E-commerce / AI
Pre-Seed round closed on 2023-12-16 (Crunchbase record)
€110,000
Seed round reported on 2025-01-08
“Zest (investor in Seed round)”