
Lily AI is an AI-powered ecommerce product discovery platform founded in 2015, designed to enhance the shopping experience by understanding the emotional context of shoppers. The platform connects brands with their customers by providing enriched product attributes that improve search and discovery across various channels, including site search, recommendations, and marketing. With a focus on fashion, home, and beauty industries, Lily AI aims to drive significant increases in traffic, conversion rates, and sales for retailers. The company has established itself as a leader in the retail AI space, leveraging proprietary datasets and AI models to deliver unique insights and operationalize trends for its clients.

Lily AI is an AI-powered ecommerce product discovery platform founded in 2015, designed to enhance the shopping experience by understanding the emotional context of shoppers. The platform connects brands with their customers by providing enriched product attributes that improve search and discovery across various channels, including site search, recommendations, and marketing. With a focus on fashion, home, and beauty industries, Lily AI aims to drive significant increases in traffic, conversion rates, and sales for retailers. The company has established itself as a leader in the retail AI space, leveraging proprietary datasets and AI models to deliver unique insights and operationalize trends for its clients.
What they do: AI-powered product discovery and catalog enrichment for ecommerce (fashion, home, beauty)
Founded: 2015
Founders / leadership: Purva Gupta (Co‑Founder & CEO), Sowmiya Chocka Narayanan (Co‑Founder & CTO)
Headcount (approx.): ~101 employees
Known funding (disclosed): $71.9M total disclosed
Ecommerce product discovery and catalog intelligence for retail brands and merchants (focus on fashion, home, beauty).
2015
Retail / Ecommerce / AI
$2,000,000
$12,500,000
Prior investors (NEA, Unshackled, Fernbrook Capital) participated
$25,000,000
Reported to bring total disclosed to $41M at that time
$71,900,000.00
Aggregate total funding reported
“Has participation from institutional VCs including Canaan Partners and New Enterprise Associates (NEA); additional investors reported across rounds include Unshackled and Fernbrook Capital, and later investor groups listed in public records.”