
LeadNitro offers an agentic AI sales platform designed to automate key sales development representative (SDR) tasks. Their platform focuses on AI Lead Prospecting, Contact Management, and Personalized Outreach, enabling businesses to identify high-quality leads, generate personalized emails and LinkedIn messages at scale, and sync contact details with CRMs. The company was founded by Matthew Lau, a former software BDR who recognized the inefficiencies in sales work, and Justin San Juan, a computer scientist and machine learning expert. They aim to revolutionize sales workflows by reducing the burden of redundant tasks, allowing sales teams to focus on closing deals. LeadNitro claims significant results for its users, including an 83% reduction in operational cost, booking 65 more meetings, saving 19 hours per week, and a 4x increase in email click rate.

LeadNitro offers an agentic AI sales platform designed to automate key sales development representative (SDR) tasks. Their platform focuses on AI Lead Prospecting, Contact Management, and Personalized Outreach, enabling businesses to identify high-quality leads, generate personalized emails and LinkedIn messages at scale, and sync contact details with CRMs. The company was founded by Matthew Lau, a former software BDR who recognized the inefficiencies in sales work, and Justin San Juan, a computer scientist and machine learning expert. They aim to revolutionize sales workflows by reducing the burden of redundant tasks, allowing sales teams to focus on closing deals. LeadNitro claims significant results for its users, including an 83% reduction in operational cost, booking 65 more meetings, saving 19 hours per week, and a 4x increase in email click rate.
What they do: Agentic AI sales platform for prospecting, contact enrichment, CRM integration, and personalized outreach
Founders: Matthew L. Lau (Co‑founder & CEO) and Justin San Juan (Co‑founder & CTO)
Launched: Fall 2023
Headcount (reported): 9 employees
Funding stage: Pre-Seed (reported)
Sales development automation and outbound B2B prospecting
2023
Sales automation / AI
Pre-Seed round reported; amount obfuscated in source
“Sputnik ATX VC listed as an investor for the Pre-Seed round”