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Laws of Motion is a fashion company specializing in perfect-fitting clothing using AI sizing technology. They offer a wide range of apparel including pants, shorts, dresses, jumpsuits, blazers,…

Laws of Motion is a fashion company specializing in perfect-fitting clothing using AI sizing technology. They offer a wide range of apparel including pants, shorts, dresses, jumpsuits, blazers,…
What they do: AI-driven fit-tech DTC apparel brand offering precision sizing (up to 1,260 micro-sizes) and on-demand, zero-waste production
Founded / HQ: 2017; New York
Founder / CEO: Carly Bigi
Recent funding: Seed round reported May 2024 (part of total funding ~$10.2M)
Employee size: 11
Apparel fit and sizing; reducing returns and waste through personalized sizing and on-demand production.
2017
Fashion / Apparel; Fit-tech
5000000.00
Seed round participation reported from investors including Sequoia, Corazon Capital, Leadout Capital, and angel Eva Jeanbart-Lorenzotti; Crunchbase and Dealroom list a May 2024 Seed round.
“Participation from tiered venture firms (reported names include Sequoia and Corazon Capital) and angels suggests institutional investor interest in AI fit-tech.”
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