Laws of Motion
Laws of Motion is a fashion company specializing in perfect-fitting clothing using AI sizing technology. They offer a wide range of apparel including pants, shorts, dresses, jumpsuits, blazers, blouses, matching sets, bridal wear, and robes. Their key product innovation is precision sizing with 1,260 sizes within standard sizes 00-40, enabled by AI Fit Tech through a Fit Quiz or Body Scan. This approach provides personalized size recommendations to reduce apparel returns and enhance customer satisfaction. They guarantee perfect fit with a customer concierge service and a refund policy if customers are not satisfied. Their product line includes signature silky-smooth robes with unique features like feather trims. The company positions itself as a leader in AI-driven personalized fashion fit, aiming to transform the apparel shopping experience with technology and customer service.
Laws of Motion
Laws of Motion is a fashion company specializing in perfect-fitting clothing using AI sizing technology. They offer a wide range of apparel including pants, shorts, dresses, jumpsuits, blazers, blouses, matching sets, bridal wear, and robes. Their key product innovation is precision sizing with 1,260 sizes within standard sizes 00-40, enabled by AI Fit Tech through a Fit Quiz or Body Scan. This approach provides personalized size recommendations to reduce apparel returns and enhance customer satisfaction. They guarantee perfect fit with a customer concierge service and a refund policy if customers are not satisfied. Their product line includes signature silky-smooth robes with unique features like feather trims. The company positions itself as a leader in AI-driven personalized fashion fit, aiming to transform the apparel shopping experience with technology and customer service.
TL;DR
What they do: DTC apparel brand + AI fit-tech offering precision, shape-inclusive sizing (hundreds–>1,200 precision sizes) via a Fit Quiz or two-photo Body Scan
Founder / HQ: Founded and led by Carly Bigi; headquartered in New York, NY
Funding: Seed round announced May 15, 2024; reported participation from Corazon Capital and other investors
Product promise: Perfect Fit Guarantee, concierge support, and on-demand/zero-waste manufacturing
Company Overview
Problem Domain
Apparel fit and returns; inclusive sizing and personalized fit recommendations
Founded
2017
Industry
Fashion / Apparel; AI fit-tech
Funding Track Record
$5.0M
Dealroom records a $5.0M Seed in May 2024; Crunchbase lists multiple investors including Corazon Capital as lead.
Investor Signal
“Participated investors reported include Corazon Capital (lead), Leadout Capital, Sequoia Scout, Connexa Capital, IrishAngels, John Howard, and Eva Lorenzotti.”