
Laws of Motion is an AI sizing technology on a mission to reduce apparel returns to 1%. Combining state-of-the-art AI with concierge service, Laws of Motion provides product-specific size recommendations sitewide, invites customers to choose how they engage, and utilizes in-cart prompts that prevent size sampling.

Laws of Motion is an AI sizing technology on a mission to reduce apparel returns to 1%. Combining state-of-the-art AI with concierge service, Laws of Motion provides product-specific size recommendations sitewide, invites customers to choose how they engage, and utilizes in-cart prompts that prevent size sampling.
Core product: AI apparel sizing and fit-recommendation platform called "The One"
Mission: Reduce apparel returns to 1%
Headquarters: New York, New York, United States
Employee count: 11
Recent funding: Seed round (closed May 15, 2024)
E-commerce apparel sizing and returns reduction
Retail technology / Fashion tech
Seed round closed May 15, 2024; public reports list this round and other prior rounds.
“Corazon Capital; other reported investors include Sequoia / Sequoia Scout, Leadout Capital, John Howard, IrishAngels, Eva Lorenzotti, Connexa Capital”