Laudable
Laudable is a B2B SaaS company that uses AI to extract and create customer testimonials, case studies, and advocates from call recordings. It integrates with call recording tools like Gong, Chorus, and Clari to find valuable customer proof such as quotes, stories, and ROI mentions hidden in sales and customer success calls. The platform automates the generation of social proof content, including video testimonials and audiograms, and facilitates customer approval workflows directly within Slack. Laudable's business model is subscription-based, charging annually based on call volume or team size. The company targets sales and marketing teams in enterprises to boost demand generation, competitive win rates, and customer-led growth. It has traction with over 500 leading companies worldwide and offers both software and professional video editing services. Laudable was acquired by Base to enhance customer-led growth with AI.
Laudable
Laudable is a B2B SaaS company that uses AI to extract and create customer testimonials, case studies, and advocates from call recordings. It integrates with call recording tools like Gong, Chorus, and Clari to find valuable customer proof such as quotes, stories, and ROI mentions hidden in sales and customer success calls. The platform automates the generation of social proof content, including video testimonials and audiograms, and facilitates customer approval workflows directly within Slack. Laudable's business model is subscription-based, charging annually based on call volume or team size. The company targets sales and marketing teams in enterprises to boost demand generation, competitive win rates, and customer-led growth. It has traction with over 500 leading companies worldwide and offers both software and professional video editing services. Laudable was acquired by Base to enhance customer-led growth with AI.
TL;DR
What they do: AI extracts customer quotes and generates testimonials, case studies, videos, and review drafts from call recordings
Customers / traction: Used by over 500 companies worldwide
Business model: Annual subscription pricing based on call volume or team size; offers professional video editing services
Exit: Acquired by Base (reported Feb 25, 2025)
Company Overview
Problem Domain
Customer advocacy and social proof generation from sales and customer success call data.
Industry
B2B SaaS / Marketing Technology
Funding Track Record
2950000.00 USD
Seed round announced Oct 7, 2021
Investor Signal
“Grecroft and Dan Wright listed among investors; Crunchbase records ~19 investors”