Latern
Latern is an AI-powered platform designed to accelerate revenue growth for B2B teams. It addresses the common challenge of fragmented customer data by centralizing information from over 50 integrations, enabling a 360-degree view of customers. Key products include Champion Chaser for identifying and engaging with leads based on job changes, Buyer Persona Tracker for automating prospect discovery and account-based marketing, and Record Router for precise lead management. Latern's Workflow Engine automates data flow and updates across sales tools, facilitating personalized outreach and streamlined processes. The platform leverages AI insights to improve efficiency, boost win rates by 26.3%, and increase revenue by 9%. Latern offers a SOC II secure environment and is trusted by industry leaders.
Latern
Latern is an AI-powered platform designed to accelerate revenue growth for B2B teams. It addresses the common challenge of fragmented customer data by centralizing information from over 50 integrations, enabling a 360-degree view of customers. Key products include Champion Chaser for identifying and engaging with leads based on job changes, Buyer Persona Tracker for automating prospect discovery and account-based marketing, and Record Router for precise lead management. Latern's Workflow Engine automates data flow and updates across sales tools, facilitating personalized outreach and streamlined processes. The platform leverages AI insights to improve efficiency, boost win rates by 26.3%, and increase revenue by 9%. Latern offers a SOC II secure environment and is trusted by industry leaders.
TL;DR
What they do: AI-powered customer engagement automation and revenue intelligence for B2B teams
Founded / HQ: Founded Nov 4, 2022; San Francisco, California
Product strengths: Centralizes data from 50+ integrations, workflow engine, AI insights to boost win rates and revenue
Recent financing: Seed round announced Jun 4, 2024; total funding reported ~$6.7M
Company Overview
Problem Domain
Customer data fragmentation, sales/revenue workflow automation, revenue intelligence for B2B teams
Founded
2022
Industry
AI / CRM / SaaS
Funding Track Record
Seed round announced Jun 4, 2024; other disclosed investors include Lightspeed Venture Partners, Salesforce Ventures, Citi Ventures, and Sri Viswanath.
Investor Signal
“Backed by venture investors including B Capital (lead), Lightspeed Venture Partners, Salesforce Ventures, Citi Ventures, and individual investor Sri Viswanath.”