
Infinite Reality (iR) powers the future of digital experiences through spatial computing and AI, offering innovative software, production, and marketing solutions that enable brands and creators to build immersive 3D experiences. Their products include iR Studio, a no-code 3D space builder with live support, templates, and e-commerce integration, and iR Enterprise, which collaborates with companies and governments to create bespoke immersive experiences that drive engagement, revenue, and brand value. The platform supports multi-device compatibility, analytics, collaboration tools, and monetization options such as immersive e-commerce and ad space sales. Infinite Reality serves global brands and governments, delivering award-winning projects that connect millions of consumers worldwide.

Infinite Reality (iR) powers the future of digital experiences through spatial computing and AI, offering innovative software, production, and marketing solutions that enable brands and creators to build immersive 3D experiences. Their products include iR Studio, a no-code 3D space builder with live support, templates, and e-commerce integration, and iR Enterprise, which collaborates with companies and governments to create bespoke immersive experiences that drive engagement, revenue, and brand value. The platform supports multi-device compatibility, analytics, collaboration tools, and monetization options such as immersive e-commerce and ad space sales. Infinite Reality serves global brands and governments, delivering award-winning projects that connect millions of consumers worldwide.
What they do: Metaverse / 3D internet infrastructure and programmatic monetization for brands and games
HQ & founding: Founded circa 2017; headquartered in London, UK
Recent exit: Acquired by Infinite Reality in July 2024
Latest disclosed funding: Series B extension closed March 23, 2023 with strategic Web3 investors
Monetization and infrastructure for metaverse, 3D web, and in-game advertising
2017
Metaverse / AdTech / Gaming
Series B extension included strategic Web3 investors such as The Sandbox, Gemini Frontier Fund, HodlCo and Kingsway Capital; Crunchbase lists six rounds total.
“Includes strategic Web3 investors (The Sandbox, Gemini Frontier Fund, HodlCo, Kingsway Capital) and other reported investors such as Animoca Brands and DIP Capital”