
Labrador CMS is a cloud-based content management system designed for professional news publishers and newsrooms that are experiencing rapid growth. It offers a unified platform to streamline editorial workflows, enabling teams of journalists to publish content efficiently across various digital platforms. The system boasts features like AI integration for content creation and translation, a headless CMS architecture for flexibility, and a focus on optimizing SEO and reducing publishing costs. Labrador CMS is presented as an all-in-one solution, emphasizing ease of use, speed, and customizability to cater to diverse publishing needs, from national news to specialized magazines. The company highlights significant metrics such as powering 337 websites, supporting 5,000 journalists, and facilitating 3 billion pageviews across 18 countries, indicating substantial traction in the professional publishing market. Their business model is SaaS, with pricing based on team size and traffic volume, offering scalability and support for enterprise-level installations.

Labrador CMS is a cloud-based content management system designed for professional news publishers and newsrooms that are experiencing rapid growth. It offers a unified platform to streamline editorial workflows, enabling teams of journalists to publish content efficiently across various digital platforms. The system boasts features like AI integration for content creation and translation, a headless CMS architecture for flexibility, and a focus on optimizing SEO and reducing publishing costs. Labrador CMS is presented as an all-in-one solution, emphasizing ease of use, speed, and customizability to cater to diverse publishing needs, from national news to specialized magazines. The company highlights significant metrics such as powering 337 websites, supporting 5,000 journalists, and facilitating 3 billion pageviews across 18 countries, indicating substantial traction in the professional publishing market. Their business model is SaaS, with pricing based on team size and traffic volume, offering scalability and support for enterprise-level installations.
Product: Cloud-native, no-code/low-code CMS for professional news publishers with AI features and multisite support
Scale (company claim): Hundreds of websites and thousands of journalists across multiple countries
Headquarters: Oslo, Norway
Funding: €2.5M seed round (2022) led by Skagerak Capital
Employee count: 30
Publishing infrastructure and editorial workflow efficiency for professional news organizations.
SaaS / Media Technology
€2.5M
Round reported in 2022 with participation from media organizations including TV 2 and Aller Media; reported as up to 25 million NOK.
“Backed by a venture firm (Skagerak Capital) and strategic media investors (TV 2, Aller Media, Story House Egmont / Aller Media reported as shareholders)”