Kvantum
Kvantum Inc. is a marketing performance analytics company that builds technology to transform how brands measure marketing impact on sales. Their proprietary Marketing Performance Analytics Platform combines machine learning and econometric modeling to measure the incremental effect of marketing with minimal data. Kvantum offers platform licensing for data management (Kvantum Element), marketing optimization (Kvantum Evolve), MMM and attribution (Kvantum Leap), and consumer insights (Kvantum Vector), as well as custom solutions. Headquartered in Plano, Texas, Kvantum serves top Retail, CPG, and eCommerce brands globally, helping them increase digital ROI by 30-60%.
Kvantum
Kvantum Inc. is a marketing performance analytics company that builds technology to transform how brands measure marketing impact on sales. Their proprietary Marketing Performance Analytics Platform combines machine learning and econometric modeling to measure the incremental effect of marketing with minimal data. Kvantum offers platform licensing for data management (Kvantum Element), marketing optimization (Kvantum Evolve), MMM and attribution (Kvantum Leap), and consumer insights (Kvantum Vector), as well as custom solutions. Headquartered in Plano, Texas, Kvantum serves top Retail, CPG, and eCommerce brands globally, helping them increase digital ROI by 30-60%.
TL;DR
What they do: Marketing performance analytics platform combining econometrics and machine learning
Headquarters: Plano, Texas, United States
Founders: Harpreet Singh and Shilpi Sharma
Exit: Acquired by Yum! Brands (reported March 2021)
Reported funding: Seed ~ $1M (2013)
Company Overview
Problem Domain
Marketing measurement, marketing mix modeling (MMM), attribution, campaign optimization, consumer insights
Industry
Marketing analytics / MarTech
Funding Track Record
1000000.00 USD
Seed round reported circa 2013
Investor Signal
“Acquired by Yum! Brands (reported March 2021)”