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Optimove is a leading CRM Marketing Platform founded in 2012, serving over 500 brands globally with a team of 500+ employees across 5 locations. The company offers a customer-led marketing platform…

Optimove is a leading CRM Marketing Platform founded in 2012, serving over 500 brands globally with a team of 500+ employees across 5 locations. The company offers a customer-led marketing platform…
Founded: Circa 2010–2011 (origin in Dundee, UK)
Product: Mobile app management platform with analytics, crash reporting, and personalized mobile messaging
Headquarters: Listed as Cary, United States (also Dundee, Scotland origins)
Acquisition: Acquired by Optimove (announced November 2021)
Funding: Completed at least one six-figure funding round (2017) to support international expansion
Mobile app performance, crash diagnostics, analytics, and user engagement/retention.
2011
B2B SaaS; Mobile app management and engagement
Six-figure sum
Raised to fund international expansion and open a U.S. office
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