Kumulos
Optimove is a leading CRM Marketing Platform founded in 2012, serving over 500 brands globally with a team of 500+ employees across 5 locations. The company offers a customer-led marketing platform that leverages a real-time Customer Data Platform (CDP) combined with AI-based orchestration to deliver hyper-personalized multichannel marketing campaigns. Key products include Optimove Orchestrate, Engage, AI Optimization, and native marketing channels such as email, in-app messaging, mobile push, digital ads, text messaging, and web push. The platform integrates sophisticated mobile marketing capabilities following the acquisition of Kumulos, enabling brands to execute mobile push notifications, in-app messages, geofencing, and deferred deep linking natively. Optimove's solution increases customer engagement, retention, and lifetime value by delivering personalized customer journeys at scale. The company has raised $95M in funding and is profitable, positioning itself as a category leader in multi-channel marketing orchestration with a strong focus on AI-driven customer loyalty and retention.
Kumulos
Optimove is a leading CRM Marketing Platform founded in 2012, serving over 500 brands globally with a team of 500+ employees across 5 locations. The company offers a customer-led marketing platform that leverages a real-time Customer Data Platform (CDP) combined with AI-based orchestration to deliver hyper-personalized multichannel marketing campaigns. Key products include Optimove Orchestrate, Engage, AI Optimization, and native marketing channels such as email, in-app messaging, mobile push, digital ads, text messaging, and web push. The platform integrates sophisticated mobile marketing capabilities following the acquisition of Kumulos, enabling brands to execute mobile push notifications, in-app messages, geofencing, and deferred deep linking natively. Optimove's solution increases customer engagement, retention, and lifetime value by delivering personalized customer journeys at scale. The company has raised $95M in funding and is profitable, positioning itself as a category leader in multi-channel marketing orchestration with a strong focus on AI-driven customer loyalty and retention.
TL;DR
What they do: Mobile engagement and app management platform offering push, in‑app messaging, analytics, crash reporting, deferred deep links, SDKs and APIs
Founded / HQ: Founded 2016; headquartered in Dundee, United Kingdom
Acquisition: Acquired by Optimove (announcement March 29, 2022)
Investors (disclosed): Mercia Fund Managers; Scottish Investment Bank
Company Overview
Problem Domain
Mobile user acquisition, engagement, retention and app performance management
Founded
2016
Industry
Mobile engagement / App management
Tech Stack
Funding Track Record
Public profiles list a seed round closed Nov 14, 2018; investors include Mercia Fund Managers and Scottish Investment Bank. Crunchbase records two funding rounds.
Investor Signal
“Mercia Fund Managers; Scottish Investment Bank”