Klue
Klue is an AI-powered Competitive Enablement and Win-Loss Analysis platform designed to help product marketers collect, curate, and deliver actionable competitor and buyer insights to empower revenue teams to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are. Built by product marketers to give organizations the advantage in every competitive environment. We obsess about your competition so you don't have to.
Klue
Klue is an AI-powered Competitive Enablement and Win-Loss Analysis platform designed to help product marketers collect, curate, and deliver actionable competitor and buyer insights to empower revenue teams to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are. Built by product marketers to give organizations the advantage in every competitive environment. We obsess about your competition so you don't have to.
TL;DR
Product: AI-powered competitive enablement platform (competitive intelligence + win-loss)
HQ / Founded: Vancouver, British Columbia — 2015
Scale: 250,000+ users (company-stated)
Latest announced round: Series B $62M (Dec 1, 2021)
Founders / Execs: Jason Smith (Co-founder & CEO), Sarathy Naicker (Co-founder & CTO)
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Company Overview
Problem Domain
Competitive enablement for revenue and go-to-market teams (competitive intelligence + win-loss analysis).
Founded
2015
Industry
Software Development
Funding Track Record
$4M
Participants included Vancouver Founder Fund, BDC Venture Capital, Pallasite Ventures, SK Ventures, and angel investors (per disclosed reporting).
$15M
Participation from HWVP (Hummer Winblad Venture Partners), OMERS Ventures, Rhino Ventures, BDC Ventures, and angels (per disclosed reporting).
$62M
Series B included participation from Salesforce Ventures (per disclosed reporting).
Investor Signal
“Backed by institutional investors including Tiger Global and Craft Ventures, with participation from corporate investor Salesforce Ventures and Canadian venture firms (OMERS Ventures, BDC).”