
Khooa is an innovative company born from the passion of image consultants Benedetta and Antonella, aiming to democratize image consulting. Their core product is a mobile application that acts as a digital consultant, allowing users to discover their color season, receive personalized advice based on face shape, and create new looks by uploading their wardrobe. The app utilizes advanced Computer Vision and Machine Learning technologies, including AI algorithms similar to ChatGPT, trained on a large dataset of labeled images. Khooa's AICROMIA® technology offers a digital color analysis for a fee, providing personalized reports and access to a catalog of over 1500 makeup products categorized by color analysis. The business model is primarily based on a Freemium model, offering free services for platform navigation and paid services for the app's advanced features, with a one-time fee for the color analysis test. They also offer premium consultations and have published a book on color analysis.

Khooa is an innovative company born from the passion of image consultants Benedetta and Antonella, aiming to democratize image consulting. Their core product is a mobile application that acts as a digital consultant, allowing users to discover their color season, receive personalized advice based on face shape, and create new looks by uploading their wardrobe. The app utilizes advanced Computer Vision and Machine Learning technologies, including AI algorithms similar to ChatGPT, trained on a large dataset of labeled images. Khooa's AICROMIA® technology offers a digital color analysis for a fee, providing personalized reports and access to a catalog of over 1500 makeup products categorized by color analysis. The business model is primarily based on a Freemium model, offering free services for platform navigation and paid services for the app's advanced features, with a one-time fee for the color analysis test. They also offer premium consultations and have published a book on color analysis.
Headquarters: Milan, Italy
Product: Mobile app for AI-driven image consulting (color analysis, face-shape advice, wardrobe suggestions)
Founders: Antonella Viggiano and Benedetta (Rosalba) Fanelli
Founded: 2021
Recent funding: Pre-Seed round (Jan 30, 2024)
Personal styling and image consulting; automated color and face-shape analysis to scale professional advice.
2021
Fashion / Image consulting / Consumer mobile apps
320000.00 USD
“San Colombano Costruzioni participated as lead investor in the Pre-Seed round announced Jan 30, 2024.”