
Just Football wants to be authentic and real not only as a product but also as a company. Their goal is to make more people play football more often with more different people. Which will contribute to better integration and physical health, while at the same time being part of developing the next generation of football players.

Just Football wants to be authentic and real not only as a product but also as a company. Their goal is to make more people play football more often with more different people. Which will contribute to better integration and physical health, while at the same time being part of developing the next generation of football players.
Product: Mobile football app that gamifies play and simplifies organizing matches
Founded: 2016 (Sweden)
HQ: Solna / Stockholm, Sweden
Funding: Convertible note (2017-02-28) — reported ~30,000 USD; lead investor listed as Propel Capital
Exit: Acquired in Jun 2022 (reported)
Informal football organization, player engagement, and increasing frequency of play
2016
Sports / Mobile app / Gaming
30000.00 USD
“Early-stage convertible note financing with Propel Capital; additional investor names reported include Sting and SSE Business Lab; company reported acquired by Inch by Inch in Jun 2022.”