
JOY Familytech is a family tech and health tech company that empowers families by providing structure and routines for children. Their flagship product, the Octopus Watch, is the first icon-based watch designed for kids aged 2 to 12, teaching them good habits and the concept of time. The watch functions as a scheduler and assistant, fostering responsibility, independence, and self-esteem. JOY's behavioral platform utilizes AI-powered routines and adaptive coaching, and the company has established partnerships with various organizations to enhance its evidence base. With a focus on creating unique wearables, JOY continues to grow its market presence and traction in the family tech space.

JOY Familytech is a family tech and health tech company that empowers families by providing structure and routines for children. Their flagship product, the Octopus Watch, is the first icon-based watch designed for kids aged 2 to 12, teaching them good habits and the concept of time. The watch functions as a scheduler and assistant, fostering responsibility, independence, and self-esteem. JOY's behavioral platform utilizes AI-powered routines and adaptive coaching, and the company has established partnerships with various organizations to enhance its evidence base. With a focus on creating unique wearables, JOY continues to grow its market presence and traction in the family tech space.
Core product: Octopus Watch — icon-based smartwatch for kids (ages ~2–12) plus companion app
Founded: 2016
Founder / CEO: Sam Hickmann
Headquarters: Annecy, France (profiles also associate a San Francisco presence)
Funding: Recorded convertible note in Jan 2017; total funding listed ~$2.66M (USD)
Family tech / child behavior support; helping parents provide structure and routines for children.
2016
Family tech; health tech (child-focused wearables and behavioral platform)
Convertible note recorded in Jan 2017
“HAX / SOSV listed among investors on company profiles”