
Jooli is a pioneering instant leisure shopping app that transforms the e-commerce experience by leveraging AI-powered video feeds. It allows merchants to showcase products immersively, highlighting features, quality, and benefits through authentic videos. For customers, Jooli offers a personalized and engaging shopping journey, akin to a tailored in-store experience. The platform aims to make online shopping faster, easier, and more enjoyable, with plans to integrate AR and VR technologies. Jooli boasts over 1,700 merchants and 12,000+ videos, indicating significant traction. Its business model is primarily an online marketplace with a commission structure.

Jooli is a pioneering instant leisure shopping app that transforms the e-commerce experience by leveraging AI-powered video feeds. It allows merchants to showcase products immersively, highlighting features, quality, and benefits through authentic videos. For customers, Jooli offers a personalized and engaging shopping journey, akin to a tailored in-store experience. The platform aims to make online shopping faster, easier, and more enjoyable, with plans to integrate AR and VR technologies. Jooli boasts over 1,700 merchants and 12,000+ videos, indicating significant traction. Its business model is primarily an online marketplace with a commission structure.
What they do: Mobile-first AI-curated video shopping marketplace
Founded / HQ: Founded Mar 1, 2021 — Berlin, Germany
Scale signals: ~1,700 merchants, ~12,000–15,000 videos, ~15M+ video views (reported)
Team size: About 11–50 employees (reported)
Funding: Seed stage; company reports ~€2.5M
E-commerce discovery and conversion — improving product discovery and purchase intent through short-form video content.
2021
Video commerce / video shopping marketplace
€2,500,000
Reported on company investor information page and in profiles