Instreamatic
Instreamatic is an AI-powered advertising optimization platform that transforms existing video and audio ads into hyper-personalized variations. Their patented technology enables advertisers to create unlimited ad variations, significantly reducing production costs and time. Instreamatic focuses on contextual personalization, integrating user location, daypart, activity type, app name, and more to tailor ads. Their AI also performs media optimization by testing ad variations to identify the most effective ones, leading to improved ROAS. The platform offers a seamless, fully-managed solution for campaign management, handling everything from ad concept generation to automatic editing and deployment. Instreamatic aims to increase brand awareness, favorability, and purchase intent through its personalized ad experiences. They have demonstrated a 12-22 PPT increase in these key brand metrics. The company also emphasizes that their ads add value to the consumer's journey rather than being intrusive. They have partnered with dentsu and conducted research with Veritonic.
Instreamatic
Instreamatic is an AI-powered advertising optimization platform that transforms existing video and audio ads into hyper-personalized variations. Their patented technology enables advertisers to create unlimited ad variations, significantly reducing production costs and time. Instreamatic focuses on contextual personalization, integrating user location, daypart, activity type, app name, and more to tailor ads. Their AI also performs media optimization by testing ad variations to identify the most effective ones, leading to improved ROAS. The platform offers a seamless, fully-managed solution for campaign management, handling everything from ad concept generation to automatic editing and deployment. Instreamatic aims to increase brand awareness, favorability, and purchase intent through its personalized ad experiences. They have demonstrated a 12-22 PPT increase in these key brand metrics. The company also emphasizes that their ads add value to the consumer's journey rather than being intrusive. They have partnered with dentsu and conducted research with Veritonic.
TL;DR
What they do: AI-powered platform that generates, personalizes and continuously optimizes video, CTV, social and audio ad creatives
Product milestone: Launched a contextual video & audio ad platform in 2023 built on patented technology
Activation: Campaigns run via a managed media service or activated in customers' DSPs using Instreamatic Deal IDs
Recent funding signal: Raised a $6.1M Series A (announced Apr 27, 2021) led by Progress Ventures
Founded by executives from Zvuk; CEO and co-founder: Stas Tushinskiy (also co-founder: Simon Dunlop)