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GWEN is a gamification SaaS platform offering tools and insights to enhance user engagement, loyalty, and retention for digital products, particularly in the health and wellness sector. Their core products include GWEN Insights, which provides user activity and behavior analytics, and GWEN Engage, which offers a suite of gamification mechanics like achievements, streaks, levels, and rewards. They also provide professional services such as gamification design and user journey mapping. GWEN claims to drive significant improvements in user metrics, citing examples like a 71% increase in conversion to registered users for a community app and a 47% increase in day 7 retention for a utility app. Their business model is subscription-based, with tiered pricing based on monthly usage, and they offer a free trial.
Insert Coin
GWEN is a gamification SaaS platform offering tools and insights to enhance user engagement, loyalty, and retention for digital products, particularly in the health and wellness sector. Their core products include GWEN Insights, which provides user activity and behavior analytics, and GWEN Engage, which offers a suite of gamification mechanics like achievements, streaks, levels, and rewards. They also provide professional services such as gamification design and user journey mapping. GWEN claims to drive significant improvements in user metrics, citing examples like a 71% increase in conversion to registered users for a community app and a 47% increase in day 7 retention for a utility app. Their business model is subscription-based, with tiered pricing based on monthly usage, and they offer a free trial.
TL;DR
Product: GWEN — gamification SaaS for engagement, retention, analytics and gamification mechanics
Market: B2B, primarily digital products with emphasis on health & wellness and enterprise clients
Headquarters: Gothenburg, Västra Götaland, Sweden
Funding (total): About $7.33M (last reported round Jun 2022)
Employee count: 7
Company Overview
Problem Domain
User engagement, retention and loyalty for digital products
Founded
2017
Industry
B2B SaaS; Gamification
Funding Track Record
$1.6M
Reported angel raise from Swedish investors
SEK 45,000,000 (~€4.3M)
Reported round in June 2022; participation by named individuals reported