
info.link provides a platform for creating compliant Digital Labels linked by future-proof QR codes. Their solution enables product management, marketing, sustainability, and legal teams to generate Digital Labels for products and media efficiently, without requiring IT projects. Key features include automated GTIN verification via Verified by GS1, a library of over 50 module templates for various compliance and marketing needs (e.g., Green Claims, Digital Product Passport, promotions), and branded templates to match brand image. info.link is an official GS1 partner, generating QR codes in the GS1 Digital Link format, which is positioned to replace traditional barcodes. The platform emphasizes legal compliance with EU directives like Green Claims and PPWD, supports the upcoming 2D migration, offers automatic translation, fast and accessible loading times, and is GDPR-compliant without cookies or tracking. They claim 100% compliance with EU directives, 50+ templates, AI-driven translations into 27 EU languages, and 8x higher scan rates than average. The business model appears to be SaaS/Platform licensing.

info.link provides a platform for creating compliant Digital Labels linked by future-proof QR codes. Their solution enables product management, marketing, sustainability, and legal teams to generate Digital Labels for products and media efficiently, without requiring IT projects. Key features include automated GTIN verification via Verified by GS1, a library of over 50 module templates for various compliance and marketing needs (e.g., Green Claims, Digital Product Passport, promotions), and branded templates to match brand image. info.link is an official GS1 partner, generating QR codes in the GS1 Digital Link format, which is positioned to replace traditional barcodes. The platform emphasizes legal compliance with EU directives like Green Claims and PPWD, supports the upcoming 2D migration, offers automatic translation, fast and accessible loading times, and is GDPR-compliant without cookies or tracking. They claim 100% compliance with EU directives, 50+ templates, AI-driven translations into 27 EU languages, and 8x higher scan rates than average. The business model appears to be SaaS/Platform licensing.
What: SaaS platform for creating GS1 Digital Link QR codes and compliant digital product labels
Founded: 2022
Founders: Christoph Goeken; Max Ackermann
Investors (selected): GS1 (butterfly & elephant), Green Generation Fund, Prediction Capital, APX, angel investors
Key features: 50+ templates, Verified by GS1 GTIN check, AI translations, GDPR-compliant without cookies
Regulatory compliance and consumer-facing product information for consumer goods brands (EU Green Claims, PPWD/Digital Product Passport, 2D barcode migration).
2022
Consumer Products
Crunchbase records a pre-seed funding event with undisclosed amount and participation by Matthias Dietrich and others.
GS1 Germany's butterfly & elephant accelerator announced an investment in info.link.
“Backed by GS1 (butterfly & elephant), Green Generation Fund, Prediction Capital, APX and angels”