Influential
Influential is the unrivaled global leader in influencer marketing, leveraging the industry's richest data and AI to precisely match brands with the right talent to reach the right audiences and drive business impact. Their always-on platform, powered by IBM Watson, combines human passion with AI for a seamless client workflow, offering deep creator and content insights, psychographic analysis, and real-time reporting. Trusted by over 60% of the Fortune 500, Influential has managed over $500 million in influencer campaigns and boasts a network of over 4 million creators. They provide advanced AI-powered creator discovery through features like Brand Match and Computer Vision, alongside robust results tracking for online and offline sales. Their team comprises experts from tech, agency, and startup backgrounds, focused on driving measurable business outcomes. Influential is committed to DEI, having directed over $100 million in payouts to diverse creators, and holds preferred partnerships with major media, marketing, and technology companies.
Influential
Influential is the unrivaled global leader in influencer marketing, leveraging the industry's richest data and AI to precisely match brands with the right talent to reach the right audiences and drive business impact. Their always-on platform, powered by IBM Watson, combines human passion with AI for a seamless client workflow, offering deep creator and content insights, psychographic analysis, and real-time reporting. Trusted by over 60% of the Fortune 500, Influential has managed over $500 million in influencer campaigns and boasts a network of over 4 million creators. They provide advanced AI-powered creator discovery through features like Brand Match and Computer Vision, alongside robust results tracking for online and offline sales. Their team comprises experts from tech, agency, and startup backgrounds, focused on driving measurable business outcomes. Influential is committed to DEI, having directed over $100 million in payouts to diverse creators, and holds preferred partnerships with major media, marketing, and technology companies.
TL;DR
What they do: AI-powered influencer marketing and social data platform (Captiv8) that matches brands with creators and measures campaign business impact
Scale: Claims access to millions of creators and hundreds of billions of data points; managed $500M+ in influencer campaigns
Customers: Serves enterprise clients including a majority of Fortune 500 companies
Corporate status: Acquired by Publicis Groupe (2024)
Company Overview
Problem Domain
Influencer marketing, creator discovery, social data analytics, measurement of campaign-driven sales
Founded
2013
Industry
Marketing technology / Influencer marketing
Tech Stack
Funding Track Record
12,000,000.00
Reported $12M Series B announced June 14, 2018; total funding reported as $26.5M at that time
Crunchbase lists a later Convertible Note round with Regal Funds Management noted