Incremental

Incremental is a retail media measurement and optimization platform designed to provide trusted, predictive, and actionable insights. The company's mission is to help businesses identify and deliver more growth by applying data science to marketing. Their platform offers purpose-built measurement for the retail media environment, understanding both retail and media dynamics. Incremental emphasizes data neutrality, meaning they do not buy or sell media, ensuring their advice is unbiased. Their optimization capabilities go beyond traditional ROAS, focusing on incremental sales growth by controlling for external factors and providing actionable recommendations. The platform provides consistent measurement across all retail media networks, enabling apples-to-apples comparisons. Key features include automated data collection, cleansing, normalization, and mapping, coupled with machine learning for regression analysis and experiments to determine causal factors. The platform continuously learns and improves its models based on business and media changes. Incremental's business model is SaaS, offering solutions for measurement, campaign optimization, scenario planning & forecasting, and commerce analytics.