
In On Africa (IOA) is a leading research, intelligence, and advisory firm specializing in comprehensive market research and business intelligence services across all 54 African countries. Established in South Africa in 2007, IOA aims to connect Africa's potential by providing tailored solutions that guide decision-making for a diverse clientele, including major corporations, governments, and NGOs. With over 18 years of experience, IOA has served more than 100 clients, leveraging deep market knowledge to deliver insights that foster growth and innovation in the African market.

In On Africa (IOA) is a leading research, intelligence, and advisory firm specializing in comprehensive market research and business intelligence services across all 54 African countries. Established in South Africa in 2007, IOA aims to connect Africa's potential by providing tailored solutions that guide decision-making for a diverse clientele, including major corporations, governments, and NGOs. With over 18 years of experience, IOA has served more than 100 clients, leveraging deep market knowledge to deliver insights that foster growth and innovation in the African market.