
Improvado is an AI-powered marketing intelligence and analytics platform designed for marketing teams in large enterprises and agencies. The platform automates data integration, reporting, and insights, empowering teams with AI Agents to optimize marketing ROI. It connects over 500 data sources, transforms raw data into analysis-ready datasets, and ensures campaign compliance. Key products include data extraction, transformation, governance, and reporting & insights. Improvado claims to save marketing resources annually by automating reporting tasks and reducing manual effort, with case studies showing significant time reductions and ROI increases.

Improvado is an AI-powered marketing intelligence and analytics platform designed for marketing teams in large enterprises and agencies. The platform automates data integration, reporting, and insights, empowering teams with AI Agents to optimize marketing ROI. It connects over 500 data sources, transforms raw data into analysis-ready datasets, and ensures campaign compliance. Key products include data extraction, transformation, governance, and reporting & insights. Improvado claims to save marketing resources annually by automating reporting tasks and reducing manual effort, with case studies showing significant time reductions and ROI increases.
What they do: AI-powered marketing intelligence and analytics platform for enterprises and agencies
Founded / HQ: 2015, San Diego, CA
Data sources: Connects 500+ online and offline data sources
Funding (disclosed): $33M total disclosed, Series A $22M (May 2022)
Team size (reported): About 95–111 employees (sources vary)
Marketing analytics, reporting automation, and marketing data governance for large enterprises and agencies.
2015
Marketing analytics / MarTech
$3,000,000
Seed round announced April 2018
$22,000,000
Series A raised May 2022
“Mixed group of institutional and angel backers including Updata Partners and multiple MarTech executives/angels”