
ICX Media is a data-as-a-service company providing breakthrough data, analytics and intelligence to brands, media and entertainment companies and agencies. The ICX platform leverages machine learning and data science to analyze billions of district data points to best predict what type of video content is most likely to engage specific target audiences. Leading media companies, particularly CTV and streaming focused companies, use ICX to more effectively create and market content that resonates with their target audiences. Brands and agencies use ICX to better create and target highly engaging content for target consumers. Clients include numerous large media and entertainment companies, brands and agencies around the world.

ICX Media is a data-as-a-service company providing breakthrough data, analytics and intelligence to brands, media and entertainment companies and agencies. The ICX platform leverages machine learning and data science to analyze billions of district data points to best predict what type of video content is most likely to engage specific target audiences. Leading media companies, particularly CTV and streaming focused companies, use ICX to more effectively create and market content that resonates with their target audiences. Brands and agencies use ICX to better create and target highly engaging content for target consumers. Clients include numerous large media and entertainment companies, brands and agencies around the world.
What they do: Data-as-a-service video intelligence platform that uses ML to predict and optimize video content for brands, media companies, publishers and agencies.
Founded / HQ: Founded 2015; Washington, D.C.
Team size (reported): About 13 employees
Funding signal: Seed in 2016 ($2.5M reported); total reported funding figures vary across databases; last listed funding date 2019-08-07
Exit: Reported acquisition by Salient Global (January 2022)
Video content optimization, audience intelligence, and content marketplace services for media, streaming/CTV, brands and agencies.
2015
Media, Advertising Technology, Data & Analytics
2500000.00
Seed round reported March 3, 2016.
16200000.00
Last funding date listed in provided company snapshot.
“PJC listed as lead on a Series B in third-party profiles; multiple angel and VC investors reported across database entries.”