
Humans Not Robots (HNR) is a UK-based company offering an AI-powered analytics platform called HNR to ZERO that helps data-heavy companies optimize their technology operations for sustainability, cost efficiency, and performance. The platform leverages machine learning to identify energy consumption, carbon footprint, cost, and time optimizations, enabling businesses to reduce their carbon emissions by 20-30%. HNR provides tools for carbon accounting, real-time infrastructure optimization advisories, and AI-driven workflow automation to embed sustainability into business operations. The company targets organizations needing to meet sustainability commitments and regulatory requirements, particularly in media and broadcast sectors. HNR collaborates with industry partners and has been recognized for innovation in sustainable technology solutions, supporting clients like Accedo and Greening of Streaming. Their business model is primarily SaaS, delivering actionable insights and automation to reduce environmental impact and operational costs.

Humans Not Robots (HNR) is a UK-based company offering an AI-powered analytics platform called HNR to ZERO that helps data-heavy companies optimize their technology operations for sustainability, cost efficiency, and performance. The platform leverages machine learning to identify energy consumption, carbon footprint, cost, and time optimizations, enabling businesses to reduce their carbon emissions by 20-30%. HNR provides tools for carbon accounting, real-time infrastructure optimization advisories, and AI-driven workflow automation to embed sustainability into business operations. The company targets organizations needing to meet sustainability commitments and regulatory requirements, particularly in media and broadcast sectors. HNR collaborates with industry partners and has been recognized for innovation in sustainable technology solutions, supporting clients like Accedo and Greening of Streaming. Their business model is primarily SaaS, delivering actionable insights and automation to reduce environmental impact and operational costs.
Headquarters & founding: Founded 2022 in York, United Kingdom
Product: HNR to ZERO — AI analytics platform for measuring and optimising carbon, power and cloud costs
Customers / sectors: Targets media, broadcast, telecom and gaming customers
Business model: SaaS with observability and optimisation tools
Team size (reported): ~12 employees
Funding (reported): Seed-stage; total reported funding USD 1,740,000; last funding date 2023-06-08
Sustainability and cost optimisation of digital technology, media and cloud supply chains.
2022
Sustainability software / Media & Cloud operations
1740000.00
Investors publicly associated with the seed round include Turquoise International, Blue Lake and VGC Partners.