
Humanising Autonomy is a London-based company that specializes in Behaviour AI technology, focusing on humanized driver assistance systems (HDAS) to enhance road safety. Their software analyzes camera data in real-time to interpret and predict the behavior of pedestrians, passengers, and vehicles, thereby improving automated decision-making for driver alerts and vehicle motion. With a strong emphasis on ethical AI, they aim to set the global standard for human-machine interactions across various sectors, including automotive, construction, and intelligent video analytics. Following a successful $11 million Series A funding round, they are expanding their technology into home robotics and other industries, positioning themselves as leaders in the market.

Humanising Autonomy is a London-based company that specializes in Behaviour AI technology, focusing on humanized driver assistance systems (HDAS) to enhance road safety. Their software analyzes camera data in real-time to interpret and predict the behavior of pedestrians, passengers, and vehicles, thereby improving automated decision-making for driver alerts and vehicle motion. With a strong emphasis on ethical AI, they aim to set the global standard for human-machine interactions across various sectors, including automotive, construction, and intelligent video analytics. Following a successful $11 million Series A funding round, they are expanding their technology into home robotics and other industries, positioning themselves as leaders in the market.
Headquarters: London, United Kingdom
Founded: 2017
Core tech: Behaviour AI / computer vision for predicting human behaviour
Primary markets: Automotive, mobility, logistics, construction, intelligent video analytics
Notable funding: $5.3M seed (2019); total funding reported ~$17.25M
Human–machine interaction safety for autonomy and assisted-driving systems; predictive behaviour modelling for mobility and surveillance contexts.
2017
Data and Analytics
5.3 million
Seed round announced to advance pedestrian-behaviour AI for autonomous vehicles
“Aken Capital, Amplifier, Anthemis, Beacon Capital, Britbots, Emellience Partners, Global Brain Corporation, Guy Hands, Pitch@Palace, SFC Capital, Serge Chiaramonte, Silicon Valley Bank UK, Synapse Partners, Techstars”