
Hullabalook is a UK-based tech scaleup that enhances online product discovery for e-commerce retailers, with customers across the US, Canada, Europe, and Asia. Their software, which can be implemented within weeks, focuses on increasing Average Order Value (AOV) and conversion rates. Key products include Room Creator, AI Category Pages, Visual Recommendations & Bundles, and a Modular Product Configurator. They claim to consistently drive 10X+ ROI for their customers by providing personalized approaches, utilizing data scientists and UX enthusiasts, and offering monthly performance reviews to identify trading insights. Hullabalook's technology aims to convert browsers into buyers through advanced visualization and data analysis, distinguishing itself through a personalized approach and a focus on measurable success.

Hullabalook is a UK-based tech scaleup that enhances online product discovery for e-commerce retailers, with customers across the US, Canada, Europe, and Asia. Their software, which can be implemented within weeks, focuses on increasing Average Order Value (AOV) and conversion rates. Key products include Room Creator, AI Category Pages, Visual Recommendations & Bundles, and a Modular Product Configurator. They claim to consistently drive 10X+ ROI for their customers by providing personalized approaches, utilizing data scientists and UX enthusiasts, and offering monthly performance reviews to identify trading insights. Hullabalook's technology aims to convert browsers into buyers through advanced visualization and data analysis, distinguishing itself through a personalized approach and a focus on measurable success.
Headquarters: London, UK
Founded: 2016
Product: E‑commerce product discovery & visualization SaaS (Room Creator, Visual Recommendations & Bundles, Modular Product Configurator)
Series A: $8.2M led by Nauta Capital (Feb 2022)
Employee count: 17
E‑commerce product discovery and visualization for online retailers.
2016
E‑commerce SaaS
8.2M
“Nauta Capital led Series A with participation from Conviction VC and Passion Capital”