
Hue helps brands embed authentic UGC videos on your website to give customers confidence to add to cart. Did you know that 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing them? Hue offers the most comprehensive, hassle-free experiences with end-to-end tech integration & UGC sourcing from our vetted creator community. Our shoppable UGC technology embeds directly on brand and retailers websites, allowing them to showcase authentic UGC video reviews, application videos and tutorials. Repurpose your authentic content for ads, social, email marketing & more. We’ve launched our technology with partners including Credo Beauty, the world's largest clean beauty retailer, Surratt Beauty, and Laura Geller Beauty. For more information, visit out website www.poweredbyhue.com.

Hue helps brands embed authentic UGC videos on your website to give customers confidence to add to cart. Did you know that 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing them? Hue offers the most comprehensive, hassle-free experiences with end-to-end tech integration & UGC sourcing from our vetted creator community. Our shoppable UGC technology embeds directly on brand and retailers websites, allowing them to showcase authentic UGC video reviews, application videos and tutorials. Repurpose your authentic content for ads, social, email marketing & more. We’ve launched our technology with partners including Credo Beauty, the world's largest clean beauty retailer, Surratt Beauty, and Laura Geller Beauty. For more information, visit out website www.poweredbyhue.com.
What they do: AI-powered shoppable UGC video platform for e-commerce
Founded: 2021
HQ: Boston, Massachusetts, USA
Recent funding: $4.5M Seed (Oct 22, 2024)
Team size (reported): 32 employees
Improving e-commerce conversion and revenue through authentic user-generated video content and shoppable on-site experiences.
2021
Software Development
$4.5M
Seed round with participation from multiple institutional and angel investors
“Underscore VC; Fika Ventures; Phoenix Investment Club; Courtyard Ventures; The MBA Fund; Heirloom Fund; Glasswing Ventures”
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