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Hue.
Hue helps brands embed authentic UGC videos on your website to give customers confidence to add to cart. Did you know that 88%+ of customers seek videos of people trying products (i.e. social proof)…
Hue.
Hue helps brands embed authentic UGC videos on your website to give customers confidence to add to cart. Did you know that 88%+ of customers seek videos of people trying products (i.e. social proof)…
TL;DR
What they do: SaaS that sources and embeds shoppable user-generated video (UGC) for e-commerce websites and marketing channels
Founded: 2021
Headquarters: Boston, Massachusetts, United States
Recent funding: $4.5M seed (Oct 2024)
Founders: Janvi Shah, Sylvan Guo, Nicole Clay
Company Overview
Problem Domain
E-commerce conversion and social-proof through authentic user-generated video content.
Founded
2021
Industry
Software Development
Funding Track Record
$4.5M
Participating investors include Underscore VC, Glasswing Ventures, The Phoenix Fund, Courtyard Ventures, Phoenix Investment Club and others.
Investor Signal
“Includes early-stage VCs and angel/club investors (Fika Ventures, Underscore VC, Phoenix Investment Club, Courtyard Ventures)”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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