
Adello is a leading Swiss AdTech provider that utilizes patented, award-winning deep learning technology and self-improving campaigns to achieve exceptional accuracy in audience targeting. Their core offering, AdCTRL™, is an industry-leading solution that computes over 250,000 data combinations to understand and optimize KPIs. The platform features real-time bidding with high-frequency trading technology, in-stream prediction for impression performance, and a feedback loop for continuous learning. Adello emphasizes Brand Safety and Fraud Detection, eliminating invalid traffic pre-bid. They serve hundreds of blue-chip clients across three continents and offer a cookieless solution for mobile advertising, including features like geo-targeting, demographic targeting, technographic targeting, retargeting, and couponing via 'Engage Pass'.

Adello is a leading Swiss AdTech provider that utilizes patented, award-winning deep learning technology and self-improving campaigns to achieve exceptional accuracy in audience targeting. Their core offering, AdCTRL™, is an industry-leading solution that computes over 250,000 data combinations to understand and optimize KPIs. The platform features real-time bidding with high-frequency trading technology, in-stream prediction for impression performance, and a feedback loop for continuous learning. Adello emphasizes Brand Safety and Fraud Detection, eliminating invalid traffic pre-bid. They serve hundreds of blue-chip clients across three continents and offer a cookieless solution for mobile advertising, including features like geo-targeting, demographic targeting, technographic targeting, retargeting, and couponing via 'Engage Pass'.
Status: Acquired by Adello Inc on 2013-09-05
Core tech: Real-time streaming extensions for Hadoop
Notable founder: Volkmar Uhlig (co-founder, CTO)
Acquirer: Adello Inc
Real-time data streaming and low-latency processing for Hadoop
Big Data / Streaming