
Houseware is a third-generation AI-powered product analytics platform that integrates deeply with data warehouses like Snowflake, Redshift, BigQuery, and Databricks to provide comprehensive, actionable product insights. It enables product, growth, marketing, and revenue operations teams to analyze user journeys, funnels, flows, retention, and cohorts with ease, using a low-code, no-code interface enriched with business context. Houseware differentiates itself by offering a warehouse-native solution that connects all events, metrics, and business entities directly from the data warehouse, allowing seamless migration from competitors like Mixpanel and Amplitude. The platform supports over 150 integrations and is designed to save product teams significant time by delivering AI-driven insights and a personal product co-pilot that helps plan strategies and troubleshoot. Houseware is trusted by leading product teams globally and has been acquired by LaunchDarkly, positioning it strongly in the product analytics market for B2B SaaS companies.

Houseware is a third-generation AI-powered product analytics platform that integrates deeply with data warehouses like Snowflake, Redshift, BigQuery, and Databricks to provide comprehensive, actionable product insights. It enables product, growth, marketing, and revenue operations teams to analyze user journeys, funnels, flows, retention, and cohorts with ease, using a low-code, no-code interface enriched with business context. Houseware differentiates itself by offering a warehouse-native solution that connects all events, metrics, and business entities directly from the data warehouse, allowing seamless migration from competitors like Mixpanel and Amplitude. The platform supports over 150 integrations and is designed to save product teams significant time by delivering AI-driven insights and a personal product co-pilot that helps plan strategies and troubleshoot. Houseware is trusted by leading product teams globally and has been acquired by LaunchDarkly, positioning it strongly in the product analytics market for B2B SaaS companies.
Product: Warehouse-native, AI-powered product and revenue analytics with a low-code/no-code interface
Founded: 2021
Funding (seed): $2.1M announced Mar 2023
Acquisition: Acquired by LaunchDarkly (announcement Feb 13, 2025)
Product analytics and revenue intelligence for B2B SaaS teams
2021
Analytics / B2B SaaS
$2.1M
Participants included GTMfund, Better Capital and angel investors.