
Horao Group (HGL) offers a comprehensive membership and rewards platform called ENGAGE, designed to transform customer relationships into sustainable revenue streams and valuable data assets. The platform caters to sports, brands, and creators, enabling them to build communities, manage rewards, and drive engagement through AI-powered personalization, gamification, and social features. HGL's solution disrupts traditional CRM by fostering deeper fan and participant connections, generating new revenue via subscriptions, e-commerce, and sponsorships, and leveraging community feedback for product development. Key client examples include FIM Advantage, AutoVision Club, Plantz, and PRIDE+, showcasing the platform's versatility across different industries and community types. Their business model includes revenue share from subscription fees, reward and service revenues, and e-commerce/ad revenue.

Horao Group (HGL) offers a comprehensive membership and rewards platform called ENGAGE, designed to transform customer relationships into sustainable revenue streams and valuable data assets. The platform caters to sports, brands, and creators, enabling them to build communities, manage rewards, and drive engagement through AI-powered personalization, gamification, and social features. HGL's solution disrupts traditional CRM by fostering deeper fan and participant connections, generating new revenue via subscriptions, e-commerce, and sponsorships, and leveraging community feedback for product development. Key client examples include FIM Advantage, AutoVision Club, Plantz, and PRIDE+, showcasing the platform's versatility across different industries and community types. Their business model includes revenue share from subscription fees, reward and service revenues, and e-commerce/ad revenue.
Core product: ENGAGE membership, rewards, ticketing and streaming platform
Headquarters: London (7 Bell Yard, WC2A 2JR)
Target customers: Sports federations, events, brands and creators
Business model: Revenue share from subscriptions, rewards/services, e-commerce and advertising
Known investor: Monte Carlo Capital (listed on company profiles)
Monetisation and community engagement for sports, events, festivals, brands and creators.
Membership / Rewards / Ticketing / Streaming
Crunchbase lists multiple seed funding entries with Monte Carlo Capital as lead investor; amounts not disclosed in provided evidence.
“Monte Carlo Capital listed as investor on company profiles”