
Hootology offers advanced market research and consumer insights by integrating psychology, modern technology, and sociology. Their platform, HootAI, utilizes gamification and real-time Generative AI for in-conversation analysis to quantify qualitative data. This approach leads to cost savings, real-time collaboration, deeper motivation analysis through augmented psychology-based reasoning, and quantifiable nuance in consumer feedback. The company has collaborated with over half of all Fortune 100 companies, delivering actionable insights and driving measurable results for clients.

Hootology offers advanced market research and consumer insights by integrating psychology, modern technology, and sociology. Their platform, HootAI, utilizes gamification and real-time Generative AI for in-conversation analysis to quantify qualitative data. This approach leads to cost savings, real-time collaboration, deeper motivation analysis through augmented psychology-based reasoning, and quantifiable nuance in consumer feedback. The company has collaborated with over half of all Fortune 100 companies, delivering actionable insights and driving measurable results for clients.
What they do: AI-driven market research platform that scales qualitative insights into quantifiable outputs
Founded: 2016 (company site) / 2017 (Crunchbase)
Headquarters: New York, NY, United States
Team size: About 7 employees
Funding (reported): Total reported $1,100,000 (USD)
Market research and consumer insights — scaling qualitative methodology with AI to produce measurable, actionable insights for enterprises and agencies.
2016
Market research / Consumer insights
$1,100,000.00