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Hookit
Hookit is a leading sponsorship analytics and valuation platform that empowers brands to maximize their sponsorship investments through intelligent data analysis. By quantifying and tracking the…
Hookit
Hookit is a leading sponsorship analytics and valuation platform that empowers brands to maximize their sponsorship investments through intelligent data analysis. By quantifying and tracking the…
TL;DR
What they do: Sponsorship analytics and valuation platform for sports measuring digital and social media sponsorship value
Founded / HQ: Founded 2001; Solana Beach / San Diego area, United States
Customers: Brands, leagues, teams and rights-holders
Employees (approx.): Around 20
Acquisition: Hookit product is now part of KORE
Company Overview
Problem Domain
Measuring and valuing sports sponsorships across digital and social media for brands, teams, leagues, venues, athletes and events.
Founded
2001
Industry
Sports technology / sponsorship analytics
Funding Track Record
$800,000
$100,000
August 2017 funding activity listed
Investor Signal
“Arrowroot Capital Management listed as a lead investor on a later round; other investors reported include Social Starts and multiple angels”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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