
Hookit is a leading sponsorship analytics and valuation platform that empowers brands to maximize their sponsorship investments through intelligent data analysis. By quantifying and tracking the value and performance of sports sponsorships in social and digital media, Hookit helps brands identify new partnership opportunities and optimize their sponsorship portfolios. The platform leverages AI technology to analyze engagement metrics across various media platforms, providing insights that drive ROI for brands. With a focus on improving global sponsorship effectiveness, Hookit has established itself as a trusted source in the industry, working with major brands and rights holders across sports and esports.

Hookit is a leading sponsorship analytics and valuation platform that empowers brands to maximize their sponsorship investments through intelligent data analysis. By quantifying and tracking the value and performance of sports sponsorships in social and digital media, Hookit helps brands identify new partnership opportunities and optimize their sponsorship portfolios. The platform leverages AI technology to analyze engagement metrics across various media platforms, providing insights that drive ROI for brands. With a focus on improving global sponsorship effectiveness, Hookit has established itself as a trusted source in the industry, working with major brands and rights holders across sports and esports.
What they do: Sponsorship analytics and valuation platform for sports (Hookit Index, subscription dashboards)
Founded: 2001 (originally as SponsorHouse)
Acquisition: Acquired by KORE Software (integration with Two Circles)
Funding: Multiple rounds including a Series C on 2017-08-29; total funding reported ~16.9M USD
Sponsorship measurement, valuation and optimization for sports and esports across social and digital media.
2001
Sports sponsorship analytics
Latest disclosed round per company profiles
Funding entry listed in profile summaries
Earlier funding entry listed in profile summaries
“Arrowroot Capital Management; Social Starts; Joyance Partners (investors reported in profile summaries)”