
&HER is a clothing brand focused on creating sustainable, made-to-measure bras using AI technology. The company aims to disrupt mass fashion production by leveraging algorithms and on-demand production methods to reduce waste and overproduction in the apparel supply chain. Their unique selling proposition lies in offering personalized fit solutions, including custom bra designs, while promoting body positivity and breast health awareness. With a commitment to sustainability, &HER uses eco-friendly materials and supports the United Nations Sustainable Development Goals, positioning itself as a socially responsible brand in the fashion industry.

&HER is a clothing brand focused on creating sustainable, made-to-measure bras using AI technology. The company aims to disrupt mass fashion production by leveraging algorithms and on-demand production methods to reduce waste and overproduction in the apparel supply chain. Their unique selling proposition lies in offering personalized fit solutions, including custom bra designs, while promoting body positivity and breast health awareness. With a commitment to sustainability, &HER uses eco-friendly materials and supports the United Nations Sustainable Development Goals, positioning itself as a socially responsible brand in the fashion industry.
Product: Made-to-order 3D-knitted customizable bras/bralettes
Tech: Machine vision and machine learning for personalized fit
Sustainability: On-demand production and sustainable materials to reduce waste
Funding: No public funding record found on searched investor databases
Reducing waste and overproduction in the apparel supply chain through made-to-order, data-driven customization.
Apparel / Fashion
Total Funding: 0.00