Hello Art Up
HelloArtUp offers participatory and ethical projects within living spaces, primarily focusing on EHPADs (nursing homes). Their core mission is to create social bonds, enhance self-esteem, and provide immersive cultural access for residents, staff, and families. Through co-created digital exhibitions and 3D digitization, they aim to stimulate cognitive abilities and promote mental well-being. Impact indicators show high resident and staff engagement, with 91% of residents feeling proud and 97% of staff showing increased interest in culture. HelloArtUp has worked with over 80 establishments across France and emphasizes its role as a 'mission-driven company' with social impact.
Hello Art Up
HelloArtUp offers participatory and ethical projects within living spaces, primarily focusing on EHPADs (nursing homes). Their core mission is to create social bonds, enhance self-esteem, and provide immersive cultural access for residents, staff, and families. Through co-created digital exhibitions and 3D digitization, they aim to stimulate cognitive abilities and promote mental well-being. Impact indicators show high resident and staff engagement, with 91% of residents feeling proud and 97% of staff showing increased interest in culture. HelloArtUp has worked with over 80 establishments across France and emphasizes its role as a 'mission-driven company' with social impact.
TL;DR
Mission: Create participatory virtual museums and cultural experiences for older adults in care homes
Impact reach: Deployed in over 80–100+ establishments across France
Founder: Laetitia Portal (présidente et fondatrice)
Social status: Positioned as an ESUS / social-impact (ESS) company
Company Overview
Problem Domain
Social inclusion, cognitive stimulation and cultural access for older adults in care homes.
Industry
Social impact / Cultural technology
Funding Track Record
Total Funding: 0.00