
HeatMap, Inc. is a leading on-site analytics platform that uniquely ties revenue to every pixel on a website, enabling brands to optimize for buyer behavior rather than mere site traffic. Their innovative product suite includes revenue-based heatmaps, scrollmaps, and screen recordings, all powered by AI that leverages extensive data from over $4 billion in e-commerce revenue. This differentiation allows clients to make data-driven decisions that directly impact their profitability, making HeatMap a vital tool for e-commerce brands looking to enhance their conversion rates and overall revenue. Trusted by over 1,000 e-commerce brands, HeatMap positions itself as a game-changer in the analytics space, focusing on actionable insights that drive financial success.

HeatMap, Inc. is a leading on-site analytics platform that uniquely ties revenue to every pixel on a website, enabling brands to optimize for buyer behavior rather than mere site traffic. Their innovative product suite includes revenue-based heatmaps, scrollmaps, and screen recordings, all powered by AI that leverages extensive data from over $4 billion in e-commerce revenue. This differentiation allows clients to make data-driven decisions that directly impact their profitability, making HeatMap a vital tool for e-commerce brands looking to enhance their conversion rates and overall revenue. Trusted by over 1,000 e-commerce brands, HeatMap positions itself as a game-changer in the analytics space, focusing on actionable insights that drive financial success.
Sector: E-commerce behavioral analytics (on-site)
Core product: Revenue-attribution heatmaps, scrollmaps, session recordings, funnels and AI optimization tools
Customers: Claims 1,000+ e-commerce brands
Funding: $4M seed (Aug 13, 2024) led by Vine Ventures
Employees: 37
E-commerce conversion optimization and behavioral analytics on websites.
2024
Analytics / SaaS / E-commerce
$4,000,000
Seed round with reported participation from a syndicate of investors (report lists 10 participants).
“Led by Vine Ventures with a 10-investor syndicate including El Cap Holdings, PowerOne Capital, Mu Ventures, Hawke Ventures, Pari Passu Venture Partners, Quikr, ConversionWise, Sharma Brands, and Contrarian Thinking Capital”