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HeatMap, Inc. is a leading on-site analytics platform that uniquely ties revenue to every pixel on a website, enabling brands to optimize for buyer behavior rather than mere site traffic. Their…

HeatMap, Inc. is a leading on-site analytics platform that uniquely ties revenue to every pixel on a website, enabling brands to optimize for buyer behavior rather than mere site traffic. Their…
Product: Revenue-attribution heatmaps, screen recordings, funnels and conversion insights for ecommerce
Differentiator: Ties revenue to individual page elements and sessions (revenue per session)
Customers: Trusted by over 1,000 ecommerce brands
Funding: $4M seed (Aug 13, 2024), led by Vine Ventures
Team size: ~37 employees
Ecommerce conversion optimization and on-site behavioral analytics as an alternative to traditional traffic-focused analytics.
Web analytics / Ecommerce SaaS
$4,000,000.00
“Led by Vine Ventures with participation from Hawke Ventures (Erik Huberman), Pari Passu Venture Partners, Mu Ventures, and el cap / El Cap Holdings”
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