Haystagg
Haystagg utilizes real-time bidding and predictive ad targeting technology to engage targeted audiences through display advertising. It uses machine learning and a sophisticated bidding methodology to evaluate every impression. Its systems look at billions of impressions a day, and hundreds of thousands per second. Then through a complex analytic process, it selects the best impressions to meet the marketing goals of the clients. Its software learns and improves every minute of every day, so they are always optimizing. The company was founded in 2013 and is based in Manchester, New Hampshire.
Haystagg
Haystagg utilizes real-time bidding and predictive ad targeting technology to engage targeted audiences through display advertising. It uses machine learning and a sophisticated bidding methodology to evaluate every impression. Its systems look at billions of impressions a day, and hundreds of thousands per second. Then through a complex analytic process, it selects the best impressions to meet the marketing goals of the clients. Its software learns and improves every minute of every day, so they are always optimizing. The company was founded in 2013 and is based in Manchester, New Hampshire.
TL;DR
Product: Programmatic display-ad platform using real-time bidding and predictive ad-targeting
Tech: Machine learning-driven impression evaluation and bidding/optimization
Founded / HQ: 2013; Manchester, New Hampshire
Leadership: Doug Newell listed as CEO
Funding: Reported total funding $1,940,000 (USD); last reported funding date 2015-04-17; 2014 debt financing ~ $490K (participation noted by Wasabi Ventures and Kyle York)
Company Overview
Problem Domain
Programmatic display advertising / real-time bidding (adtech)
Founded
2013
Funding Track Record
$490,000
Crunchbase-listed debt financing of approximately $490K in May 2014; Wasabi Ventures and investor Kyle York are noted as participants on related profiles.
Company snapshot reports total funding of $1,940,000 (USD) and lists last funding date as 2015-04-17.
Investor Signal
“Wasabi Ventures and investor Kyle York are noted as participants in 2014 debt financing activity”