Happydemics
Happydemics offers a unique cross-channel Brand Lift solution to measure advertising campaign impact and ROI. Their technology allows businesses, adtech companies, and media agencies to understand campaign effectiveness from brand awareness to purchase intent across various media types, including online, offline, traditional, and emerging channels like CTV and retail media. The platform provides detailed analytics, AI-powered recommendations, and market benchmarks based on over 2,000 advertisers, enabling optimization of media strategies, maximization of ROI, and improved client retention. Happydemics emphasizes data reliability, privacy, and a unified methodology, leveraging a network of over 100,000 publishers.
Happydemics
Happydemics offers a unique cross-channel Brand Lift solution to measure advertising campaign impact and ROI. Their technology allows businesses, adtech companies, and media agencies to understand campaign effectiveness from brand awareness to purchase intent across various media types, including online, offline, traditional, and emerging channels like CTV and retail media. The platform provides detailed analytics, AI-powered recommendations, and market benchmarks based on over 2,000 advertisers, enabling optimization of media strategies, maximization of ROI, and improved client retention. Happydemics emphasizes data reliability, privacy, and a unified methodology, leveraging a network of over 100,000 publishers.
TL;DR
Headquarters: Paris, France (offices in UK and Singapore)
Product: Cross-channel, panel-free Brand Lift measurement and analytics platform
Founded: 2015
Employees: 73
Latest funding: Series B on 2024-12-03
Company Overview
Problem Domain
Advertising measurement and marketing analytics (brand lift and campaign ROI measurement).
Founded
2015
Industry
Adtech / Marketing Analytics
Funding Track Record
Most recent round reported as Series B on Dec 3, 2024
Investor Signal
“Adelie; Wille Finance”