Happie Animals (Animalytics GmbH)
Happie Animals, operated by Animalytics GmbH, offers the Happie Horse App, an all-in-one super app for horse management that supports animal owners in health management, task organization, training planning, and analysis. The app features a digital health record for early disease detection, a calendar and to-do list for stable management, pasture and fructan risk monitoring, training and feeding plans, gait analysis with GPS tracking, and an AI health assistant. It also includes an academy with over 250 exercises and a blog with equine health content. The business model is freemium with premium subscription options and lifetime access. The app has over 150,000 members across 150+ countries, with millions of events logged, thousands of feed plans created, symptoms tracked, and rides analyzed, positioning it as a leading equestrian app with a strong user base and comprehensive features for horse care and management.
Happie Animals (Animalytics GmbH)
Happie Animals, operated by Animalytics GmbH, offers the Happie Horse App, an all-in-one super app for horse management that supports animal owners in health management, task organization, training planning, and analysis. The app features a digital health record for early disease detection, a calendar and to-do list for stable management, pasture and fructan risk monitoring, training and feeding plans, gait analysis with GPS tracking, and an AI health assistant. It also includes an academy with over 250 exercises and a blog with equine health content. The business model is freemium with premium subscription options and lifetime access. The app has over 150,000 members across 150+ countries, with millions of events logged, thousands of feed plans created, symptoms tracked, and rides analyzed, positioning it as a leading equestrian app with a strong user base and comprehensive features for horse care and management.
TL;DR
Product: Happie Horse app — all-in-one horse management app (health records, calendar, training, GPS/gait analysis, AI assistant)
Users: Over 150,000 members across 150+ countries
Business model: Freemium with premium subscriptions and lifetime access
Headquarters: Hamburg, Germany
Funding: Early seed/pre-seed round reported Jan 2022 (La Roca Capital)
Company Overview
Problem Domain
Equine health and stable management; digital tools for owners, riders and related B2B integrations (insurance/partners).
Founded
2020
Industry
Animal health / Pettech / Equestrian software
Funding Track Record
Round reported Jan 2022; amount not specified in disclosed profiles.