HabitNu
HabitNu is a health and wellness company that empowers individuals, employers, and healthcare organizations to combat chronic diseases through personalized, science-backed solutions. As a CDC-recognized leader, HabitNu leverages behavioral science, real-time data, and human-centered design to drive sustainable lifestyle changes at scale. Their approach integrates smart technology with expert human coaching, offering a hybrid model for maximum engagement and results. HabitNu's platform is designed for scalability, catering to diverse needs from individuals to large public health systems and employers. The company boasts significant traction, with over 75,000 lives changed, 1 million+ pounds lost, and measurable improvements in metrics like HbA1c and weight maintenance. Their solutions include the HabitNu Thrive platform, GLP-1 companion support, and programs for diabetes prevention and self-management, positioning them as a key player in preventive healthcare.
HabitNu
HabitNu is a health and wellness company that empowers individuals, employers, and healthcare organizations to combat chronic diseases through personalized, science-backed solutions. As a CDC-recognized leader, HabitNu leverages behavioral science, real-time data, and human-centered design to drive sustainable lifestyle changes at scale. Their approach integrates smart technology with expert human coaching, offering a hybrid model for maximum engagement and results. HabitNu's platform is designed for scalability, catering to diverse needs from individuals to large public health systems and employers. The company boasts significant traction, with over 75,000 lives changed, 1 million+ pounds lost, and measurable improvements in metrics like HbA1c and weight maintenance. Their solutions include the HabitNu Thrive platform, GLP-1 companion support, and programs for diabetes prevention and self-management, positioning them as a key player in preventive healthcare.
TL;DR
Product: Mobile-first, CDC-recognized behavior-change platform with coaching, habit tracking, personalized nudges and a GLP-1 companion program
Impact: Company-reported outcomes: 75,000+ participants and 1M+ pounds lost
Funding: $14M five-year cooperative agreement awarded by the U.S. Centers for Disease Control and Prevention (Mar 7, 2024)
Founders: Founder & CEO: Dr. Sindhu Rajan; Co-founder: Gregg Cooke
Tech / Ops: Mobile-first stack (React Native + Ruby on Rails), AI-driven behavior models, EHR/EMR integration options
Company Overview
Problem Domain
Prevention and management of obesity-related chronic conditions, including type 2 diabetes and heart health; weight-loss maintenance and behavior change at scale.
Founded
2014
Industry
Digital health; Preventive healthcare
Tech Stack
Funding Track Record
14,000,000 USD
Five-year cooperative agreement to support nationwide Diabetes Prevention Program connectivity and advance health equity
Investor Signal
“Centers for Disease Control and Prevention (non-dilutive cooperative agreement) and Impact Engine (impact investor)”