GUURU Solutions
GUURU provides a Community Advice Solution that connects shoppers with passionate customers to foster authentic brand affinity. It enables live conversations and displays user-generated content from these interactions on product pages, enhancing the customer experience. The company aims to create a brand experience where customers can connect with knowledgeable individuals who share genuine product expertise and a love for the brand, leading to increased engagement, higher NPS, and a significant ROI for clients.
GUURU Solutions
GUURU provides a Community Advice Solution that connects shoppers with passionate customers to foster authentic brand affinity. It enables live conversations and displays user-generated content from these interactions on product pages, enhancing the customer experience. The company aims to create a brand experience where customers can connect with knowledgeable individuals who share genuine product expertise and a love for the brand, leading to increased engagement, higher NPS, and a significant ROI for clients.
TL;DR
Product: Community Advice solution that embeds real-time peer-to-peer chat and user-generated content into e-commerce product pages.
Headquarters: Hünenberg, Switzerland (Rothusstrasse 21, 6331 listed in imprint/privacy policy).
Employees: 48
Total funding (aggregated): 8530000.00 USD
Recent financing (disclosed): Oversubscribed CHF 2.7 million round led by investiere.ch (participation from Swiss Post, MS Direct Group, Equitypitcher, Wayra UK and others).
Series A (Crunchbase lists Series A; Crunchbase also shows ~3 rounds and ~9 investors)
Company Overview
Problem Domain
E-commerce shopping assistance and customer support via community-powered peer advice.
Industry
E-commerce / Customer support
Funding Track Record
CHF 2.7 million
Described as an oversubscribed round with participation from Swiss Post, MS Direct Group, Equitypitcher, Wayra UK and existing investors.
Crunchbase lists a Series A and shows multiple investors (Crunchbase lists ~9 investors including Verve Ventures).
Investor Signal
“Backed by a mix of venture investors and strategic corporate participants (examples include investiere.ch, Session.vc, Verve Ventures, Swiss Post, MS Direct Group, Equitypitcher, Wayra UK).”