
Green Choice is a public benefit company founded in 2018 that offers a comprehensive science-based nutritional and sustainability product attribution and ratings platform for food. Utilizing AI, it processes extensive research to provide health and sustainability scores for over 1 million food products, helping consumers make informed choices. The platform supports personalized healthy shopping and is integrated with various retail solutions, leading to significant sales lifts and high customer satisfaction. Trusted by grocers and food distributors, Green Choice positions itself as a leader in transparency and sustainability in the food industry.

Green Choice is a public benefit company founded in 2018 that offers a comprehensive science-based nutritional and sustainability product attribution and ratings platform for food. Utilizing AI, it processes extensive research to provide health and sustainability scores for over 1 million food products, helping consumers make informed choices. The platform supports personalized healthy shopping and is integrated with various retail solutions, leading to significant sales lifts and high customer satisfaction. Trusted by grocers and food distributors, Green Choice positions itself as a leader in transparency and sustainability in the food industry.
What they do: Grocery marketplace and product data/ratings platform that highlights healthy, climate-friendly food products.
Structure & HQ: Public Benefit Company (PBC), founded 2018; headquartered in Somerville, Massachusetts, USA.
Founders / leadership: Founder & CEO Galen Karlan-Mason; co-founder Varun Srivastava.
Climate approach: Calculates estimated cart emissions (ingredients, packaging, shipping) and offsets them via CHOOOSE / Gold Standard projects.
Investor signal: Backed by investors including Katapult (Katapult Ventures/Group), MassChallenge, and BonBillo Ventures (Crunchbase/Dealroom list seven investors).
Consumer decision-making for health and sustainability in grocery shopping; product data and classification at scale for the food industry.
2018
Grocery marketplace; food product data and sustainability scoring
Raised a pre-seed round in early 2019 (amount not disclosed) per company year-in-review post.
Funding event date listed by Dealroom (Jan 2019).
Funding event date listed by Dealroom (May 2019).
Last funding date listed in company snapshot.
Funding event date listed by Dealroom (Jan 2022).
“Katapult Ventures / Katapult Group; MassChallenge; BonBillo Ventures (Crunchbase and Dealroom indicate seven investors total).”