Greenbids
Greenbids is an AI-powered media buying optimization platform that aims to improve media quality, efficiency, and effectiveness while reducing carbon emissions. The company offers solutions for advertisers and publishers/SSPs, integrating with platforms like Programmatic, Meta, and YouTube. For advertisers, Greenbids optimizes campaigns for metrics such as viewability, attention, brand safety, and conversions, leveraging data from partners like IAS and Scope3. For SSPs, their 'Greenbids Tailor' solution uses AI for dynamic traffic shaping and intelligent demand selection to reduce infrastructure costs and improve DSP response quality. The company was founded in 2023 by experts in digital media and machine learning, with a mission to simplify media strategy, ensure transparency, and scale performance and quality together. They have raised €1.6M and partner with companies like Scope3. Their business model is CPM-based or a guaranteed outcome model.
Greenbids
Greenbids is an AI-powered media buying optimization platform that aims to improve media quality, efficiency, and effectiveness while reducing carbon emissions. The company offers solutions for advertisers and publishers/SSPs, integrating with platforms like Programmatic, Meta, and YouTube. For advertisers, Greenbids optimizes campaigns for metrics such as viewability, attention, brand safety, and conversions, leveraging data from partners like IAS and Scope3. For SSPs, their 'Greenbids Tailor' solution uses AI for dynamic traffic shaping and intelligent demand selection to reduce infrastructure costs and improve DSP response quality. The company was founded in 2023 by experts in digital media and machine learning, with a mission to simplify media strategy, ensure transparency, and scale performance and quality together. They have raised €1.6M and partner with companies like Scope3. Their business model is CPM-based or a guaranteed outcome model.