
Gravity offers a robust suite of WordPress plugins including Gravity Forms, Gravity SMTP, and Gravity Flow, enabling users to create powerful forms, automate workflows, and ensure reliable email delivery. Their drag-and-drop form builder supports accessible, WCAG 2.0 AA compliant forms and integrates with payment systems like Stripe, PayPal, and Square for online payments and subscriptions. Gravity Flow automates complex business processes within WordPress, saving time and reducing errors. The company supports a wide range of businesses with a strong ecosystem of add-ons for extended functionality, positioning itself as the leading form builder for WordPress with a focus on ease of use, accessibility, and workflow automation.

Gravity offers a robust suite of WordPress plugins including Gravity Forms, Gravity SMTP, and Gravity Flow, enabling users to create powerful forms, automate workflows, and ensure reliable email delivery. Their drag-and-drop form builder supports accessible, WCAG 2.0 AA compliant forms and integrates with payment systems like Stripe, PayPal, and Square for online payments and subscriptions. Gravity Flow automates complex business processes within WordPress, saving time and reducing errors. The company supports a wide range of businesses with a strong ecosystem of add-ons for extended functionality, positioning itself as the leading form builder for WordPress with a focus on ease of use, accessibility, and workflow automation.
Core product: WordPress forms, workflows, and email delivery (Gravity Forms, Gravity Flow, Gravity SMTP)
Employee count: 19
Total disclosed funding: 20.6M USD (prior to 2014 acquisition)
Founded / notable timeline: Founded c.2009; Series B Oct 2, 2012; acquired by AOL Jan 2014
Form building, workflow automation, and email delivery for WordPress sites
2009
WordPress developer tools / SaaS plugins
10.6M USD
Reported Series B; part of total disclosed funding of ~20.6M prior to acquisition
10.0M USD
Reported early funding (~10M) prior to Series B
“Redpoint Ventures, August Capital, Upfront Ventures (investors reported in disclosed rounds)”