
Graswald AI offers a digital photo studio powered by AI, enabling brands to replicate their products and create an infinite number of new photos. The platform allows users to input images to train Graswald AI, generate infinite new photos, and use image references to influence style. It also facilitates posing models in every shot for consistency, creating custom brand poses or using presets. Users can create avatars or use their own models, and these avatars can wear any product through virtual try-on functionality. Graswald AI is trusted by recognizable brands such as Havaianas, Vaude, and Otto, and aims to streamline visual content production, cut production costs, and increase time to market.

Graswald AI offers a digital photo studio powered by AI, enabling brands to replicate their products and create an infinite number of new photos. The platform allows users to input images to train Graswald AI, generate infinite new photos, and use image references to influence style. It also facilitates posing models in every shot for consistency, creating custom brand poses or using presets. Users can create avatars or use their own models, and these avatars can wear any product through virtual try-on functionality. Graswald AI is trusted by recognizable brands such as Havaianas, Vaude, and Otto, and aims to streamline visual content production, cut production costs, and increase time to market.
What they do: AI-powered digital photo studio that creates photoreal 3D/digital-twin product assets, on-model visuals, avatars, pose libraries, and virtual try-on for fashion/e-commerce
Target market: Enterprise fashion and apparel brands with large SKU catalogs
Recent funding: $3.3M seed announced March 20, 2024
Headcount: 26 employees
HQ: Hanover, Germany
Scaling product visual content creation for fashion and apparel e-commerce.
Fashion / E-commerce / Computer Vision
$3.3M
Announcement lists additional participating investors including HTGF, FOV Ventures, Robin Capital, Notion Scout Fund, Angel Invest (Jens Lapinski), Martin Ostermayer and other angels
“Led by prominent early-stage backers (Lakestar, Supernode Global) with participation from HTGF and other VCs/angels”