
Goin is a financial platform that empowers over 700,000 users across Europe to grow their money and shop smarter. The platform allows users to connect any bank or card, leveraging Artificial Intelligence (AI) through its feature GAIA to optimize finances. Goin offers a suite of tools for saving, investing, money management, and earning rewards. Key features include automatic savings through expense rounding and regular contributions, budgeting tools, the ability to send and receive money, and investment options in cryptocurrencies and DeFi protocols. The platform also provides cashback opportunities, discounted gift cards, and an offer marketplace. Goin aims to make financial management effortless and accessible, particularly for millennials seeking to achieve their financial goals.

Goin is a financial platform that empowers over 700,000 users across Europe to grow their money and shop smarter. The platform allows users to connect any bank or card, leveraging Artificial Intelligence (AI) through its feature GAIA to optimize finances. Goin offers a suite of tools for saving, investing, money management, and earning rewards. Key features include automatic savings through expense rounding and regular contributions, budgeting tools, the ability to send and receive money, and investment options in cryptocurrencies and DeFi protocols. The platform also provides cashback opportunities, discounted gift cards, and an offer marketplace. Goin aims to make financial management effortless and accessible, particularly for millennials seeking to achieve their financial goals.
Headquarters: Barcelona, Spain
Users: ~700k
Product: Mobile personal finance app (saving, investing, cashback, rewards, AI assistant)
Funding stage: Series A (latest round Feb 5, 2025)
Personal finance management, automated saving and consumer rewards
2017
Fintech / Personal Finance
Latest funding round listed on public profiles as Series A announced Feb 5, 2025.