
Goava is a Swedish sales intelligence provider that helps businesses identify and prioritize leads based on existing customer data. Their platform enriches CRM systems with up-to-date company information, enabling sales teams to make informed decisions and improve their hit rates. With products like Goava Discover and Goava Enrich, they serve clients across the Nordic region, focusing on data-driven sales strategies and personalized AI recommendations.

Goava is a Swedish sales intelligence provider that helps businesses identify and prioritize leads based on existing customer data. Their platform enriches CRM systems with up-to-date company information, enabling sales teams to make informed decisions and improve their hit rates. With products like Goava Discover and Goava Enrich, they serve clients across the Nordic region, focusing on data-driven sales strategies and personalized AI recommendations.
Headquarters: Stockholm, Sweden
Founded: 2016
Employees: 32
Core products: Goava Discover; Goava Enrich
Market: Nordic countries (Sweden, Norway, Denmark, Finland)
Notable investor: Enento Group (majority stake increased to 44.1% after follow-on)
B2B sales intelligence, lead discovery, CRM data quality/enrichment
2016
Sales intelligence / SaaS
Series A announced on 24 June 2021
“Enento Group holds a significant minority/near-majority position (44.1% after a May 2022 follow-on) and previously acquired a 38.3% stake in June 2021”