
End-to-end consumer research for GTM, innovation, and insights teams—unlocking empathy at scale to drive smarter, more precise decisions. With Agentic AI, your digital research agent transforms insights from a bottleneck into a powerful enterprise capability, delivering high-quality insights in hours, not weeks. Built on a decade of innovation, we help 120+ leading consumer brands uncover the “why” to unlock the “how.”

End-to-end consumer research for GTM, innovation, and insights teams—unlocking empathy at scale to drive smarter, more precise decisions. With Agentic AI, your digital research agent transforms insights from a bottleneck into a powerful enterprise capability, delivering high-quality insights in hours, not weeks. Built on a decade of innovation, we help 120+ leading consumer brands uncover the “why” to unlock the “how.”
What they do: AI-driven consumer research platform that runs AI-moderated video interviews and synthesizes qualitative insights
Founded: 2011 (Denmark; originally as UserTribe)
Recent raise: Series A $34.5M (announced June 4, 2024)
Scale: Serves 120+ consumer brands; employee count reported as 88
Qualitative consumer research and insights for go-to-market, product innovation, and enterprise decision-making.
2011
Technology, Information and Internet
$34.5M
Series A brought reported total funding to approximately $64.5M
“PeakSpan Capital led Series A; prior investors include Arbejdernes Landsbank and other Scandinavian backers”
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