
Focused is a real-time sales training technology company that offers a coaching tool to improve sales team performance by focusing on customer engagement. Their platform helps sales teams conduct discovery calls more effectively by providing real-time coaching, enhancing listening skills, and utilizing an AI-powered question generator. The tool integrates seamlessly with existing meeting platforms like Google Meets and offers features such as individual and team reporting, analytics, and question frameworks. Focused aims to help businesses unlock valuable insights, build stronger relationships, and drive growth by training listening as a skill. They offer a free plan for individual users and paid plans for teams of varying sizes, with pricing structures designed for startups and scale-ups.

Focused is a real-time sales training technology company that offers a coaching tool to improve sales team performance by focusing on customer engagement. Their platform helps sales teams conduct discovery calls more effectively by providing real-time coaching, enhancing listening skills, and utilizing an AI-powered question generator. The tool integrates seamlessly with existing meeting platforms like Google Meets and offers features such as individual and team reporting, analytics, and question frameworks. Focused aims to help businesses unlock valuable insights, build stronger relationships, and drive growth by training listening as a skill. They offer a free plan for individual users and paid plans for teams of varying sizes, with pricing structures designed for startups and scale-ups.
Product: Real-time meeting coaching for discovery calls with on-screen coaching, analytics (Question Intelligence score) and an AI question generator
Integrations & Privacy: Integrates with Google Meet; advertises 'No Call Recording - No GDPR Worries'
Founders: Austin Nicholas (CEO, co-founder) and Normunds Puzo (CTO, co-founder)
Funding / Support: Received ERAF support via LIAA (contract #SKV-L-2021/279 signed 2021-09-07) for marketing and export services
Sales and meeting enablement; improving discovery calls and team listening/engagement.
Sales enablement / meeting coaching
Contract # SKV-L-2021/279 to receive ERAF support for marketing and export services.
“Supported by LIAA via an ERAF support contract (#SKV-L-2021/279 signed 2021-09-07) for marketing and export services (non-dilutive public support).”